I design end to end, from flows to tokens, then build and live-test with a team of agents, so a testable product costs days rather than quarters. Before that: a decade of customer experience for Audi, Volkswagen Group, O2, Virgin Media and SkyShowtime, all in email, the most hostile rendering environment design has.
An operations platform a city forwarded to its transport operator, an enterprise email platform, a live shop taking payments, a native wellness app that drew investor interest, and the assistant that runs my working day. Every flow, screen and token is mine, and the case studies open onto the real dashboards.
A transit operations platform for Riga's buses, pitched cold to City Hall. Bilingual, role-based, and built on one principle: the agent advises, humans decide.
Nine AI agents scaffold, fix and review production email behind a ten-point quality gate, with design synced from Figma. Built around the hardest consistency problem I know.
A wellness app pairing fasting with HIIT, coached by an AI with constitutional rules, cross-session memory and machine-judged quality. A cold outreach brought London investor interest.
A live shop selling Latvian city heraldry and taking Stripe payments. The back office is designed like operational tooling, and the support agent can act on orders, not just apologise.
The AI second brain that runs my working day: research, notes and decisions carried across sessions. Every pattern the other four ship was proven here first.
Flows you can tap, not pictures of products. Each carries its design notes beside the glass: the decision, the alternatives I rejected, and what I would measure. Together they make one argument. The unit of design is the trip, and a rail retailer that holds it can sell the want before it exists, the booking it turns into, the hours on board, the rescue when the day goes wrong, and the table six friends converge on.
Where can £40 take you on Saturday? Search inverted: budget and mood in, days out. It fills off-peak seats and gives the media vertical an honest home.
Rail, hotel, car hire and cover in one flow, with a probe-or-invest read beside every vertical and a 50-decision log next to the glass.
Coffee to seat C42, and an arrival hour that replans itself: the taxi moves when the train does. The live-data moat made visible.
Your 17:00 is cancelled and the app already holds two ways home, the claim filing itself. Loyalty's deciding moment, designed instead of apologised for.
Six of you, three cities, one table. Convergence search scores cities by total price and fairness, holds every seat, and each person pays their own share.
Tokens, rules and voice written so an agent ships on-brand screens without a human pushing pixels. This site is built with one.
Automated checks behind every generated screen, so speed never gets to eat craft. Learned in email, where the gate had ten points.
Diverge in Figma, converge in code. When a testable product costs days, you probe more bets and kill the weak ones cheaply.
Every decision is logged with its rejects and, once tested, its result. Agents and designers query it before proposing, so the UX evolves on evidence and nothing gets rejected twice for reasons nobody wrote down.